Logo system · Concept A

Divi

A heavy, forward-leaning wordmark with a shield-shaped V that doubles as a D. Drawn as clean vectors in Divi red, made to glow on dark.

See the four variationsBrand colors
Lean
12°
Weight
Heavy
Core red
#FF2345

Variations

Four ways to wear the mark

Same letterforms, same forward lean, same red. Every version is a clean vector, so it stays sharp from a tiny browser tab icon to a billboard.

01 / Gradient

Primary wordmark

The signature lockup. An ember to rose gradient on deep ink, for headers, title slides, merch and anywhere the brand takes the spotlight.

  • 56px
  • 36px
  • 22px

02 / Icon

Monogram

The shield on its own, a V that doubles as a D. Built for app icons, avatars and favicons, and still readable at 16 pixels.

03 / Line

Neon outline

A glowing line version with a hot core. Made for motion, event screens and late night energy, and at its best on pure black.

04 / Badge

Knockout badge

The wordmark cut out of a leaning red plate, so whatever sits behind it shows through. Perfect for stickers, social cards and profile banners.

Color

Red, lit from the dark

Divi Red carries the brand. Ember and Rose stretch it into the signature gradient, and Ink keeps every surface deep enough for the red to glow.

Signal gradient#FF5236 / #FF2345 / #E8185F

  • Ember

    #FF5236

    Gradient start

  • Divi Red

    #FF2345

    Core brand color

  • Rose

    #E8185F

    Gradient end

  • Ink

    #07080C

    Main background

  • Night

    #0D1017

    Cards and surfaces